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Madison Elementary receives funds for Fuel Up to Play 60

Posted: Saturday, Feb 15th, 2014

HURON — Madison Elementary School was recently awarded $2,000 from the Midwest Dairy Council, Minnesota Vikings and Coborn’s Inc. to support it’s Fuel Up to Play 60 efforts.

Fuel Up to Play 60 is the nation’s largest in-school wellness program and was created by the National Dairy Council and the National Football League in collaboration with the U.S. Department of Agriculture. It encourages students to eat healthy, get active and make a difference in their schools and communities.

Coborn’s sponsored the contest for Fuel Up to Play 60 enrolled schools within communities of each of their stores. In addition to the funds, students from Madison Elementary will also receive a field trip to Coborn’s.

“We are thrilled to be selected as recipients of this funding,” said Rita Baszler. “Thanks to the Midwest Dairy Council, the Minnesota Vikings and Coborn’s, Madison Elementary can continue implementing Fuel Up to Play 60 initiatives to help our stundents understand the role good nutrition and physical activity play in their lives.”

The funding program was sponsored in 30 Coborn’s stores throughout Minnesota, North Dakota and South Dakota. Keeping with the mission of the Fuel Up to Play 60 program of encouraging healthy eating in combination with 60 minutes of daily physical activity, Coborn’s contributed a portion of the sales from select nutrient-rich foods such as low-fat and fat-free dairy products, fruits and vegetables, whole grains and lean proteins, which totaled $28,000 and will be shared with 14 schools.

“Investing in the communities our stores serve has always been a core tenet of our business,” said Dennis Host, director of marketing at Coborn’s. “We look forward to seeing how these students continue inspiring others in their schools and communities to focus on health and wellness.”

According to Priscilla Wallace, a marketing manager for the Midwest Dairy Council, this funding program could not have come at a better time, as so many school districts today are facing economic challenges.

“Today, it is more important than ever to create opportunities for schools that make eating healthy and staying active attainable within any type of budget,” says Wallace. “We are honored to work with Coborn’s and the Minnesota Vikings to provide teaches and students with the resources they need to make healthy choices.”

More information can be found at www.fueluptoplay60.com or www.midwestdairy.com.

For the complete article see the 02-14-2014 issue.

Click here to purchase an electronic version of the 02-14-2014 paper.

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