Participating flower shops will gather canned goods this week for local food pantries in observance of National Hunger and Homelessness Awareness Week.
Known as Caring Rose Week, donors who bring two cans of food between now and Saturday may buy one dozen long-stemmed roses for a reduced price.
Demand for food from charity providers is up by as much as 40 percent due in part to America recovering from the greatest economic down turn since the Great Depression.
Florists in each community choose a local food pantry. Caring Rose Week’s timing — and that of National Hunger and Homelessness Awareness Week — is appropriate. Coming at the onset of seasonally cold weather, the program helps food-distribution programs when families begin to experience the greatest financial pressure.
Conceived in 1998, Caring Rose Week was created by Harry Whelden, general manager of North American Wholesale Florist in Sioux Falls. A former food-industry businessman, Whelden took an interest in National Hunger and Homelessness Awareness Week sponsored by the National Coalition for the Homeless and the National Student Campaign Against Hunger & Homelessness, which takes place each year one week before Thanksgiving.
“I am deeply grateful for the participation of the literally hundreds of flower shops across the Great Plains for taking the time and energy to help meet this need,” says Whelden. “It’s a time of year when food is needed and appreciated. While many people are buying toys and other Christmas gifts, many others across America are without food.”
Local participating businesses are Avenue of Flowers, 155 Dakota Ave. S.; Walker’s Flower Shop, 346 Dakota Ave. S.; and Lewis Drug, 1950 Dakota Ave. S.For the complete article see the 11-13-2012 issue.
Click here to purchase an electronic version of the 11-13-2012 paper.