WESSINGTON — Robert Arthur (Bob) Prentice, 65, of Wessington, passed away Monday, November 27, 2023, at Avera Hand County Memorial Hospital, after a courageous battle against cancer.

A memorial service will be held Monday, Dec. 11, 2023, at 10:30 a.m., at Bethesda Church in Huron, with Pastor Aaron Garza officiating.

Bob was born April 18, 1958, in Sheridan, Wyo., to Robert and Ramona (Winegar) Prentice. By the time he was ten, he’d lived in Big Horn, Pines Bluff, and Laramie, Wyo., Rapid City, and Osakis, Minn. In 1968, his family settled on a farm near Carlos, Minn., where Bob lived until he graduated from Jefferson High School in Alexandria in 1976.

He studied radio announcing at Brown Institute, Minneapolis, and came back to Alexandria to work at KXRA Radio. It was there that he met the love of his life, Vicki Ackerson, and married her on Nov. 4, 1978, in Staples, Minn. They made their first home in Huron, where Bob worked at KOKK Radio. To further his career, he moved his family five times in the next six years to Hot Springs, Bowman, N.D., Great Falls, Mont., Glendive, Mont., and back to Hot Springs.

In 1985, Bob left his radio career behind and moved his family to Rapid City to sell Dale Carnegie courses. He loved the training business and started his own business in 1989. He loved his work but hated being away from his family, so in the fall of 1995, he moved his family and business into a converted 1948 GMC Greyhound bus. They traveled for three years before settling down in Wessington.

For over 35 years, Bob’s mission has been to help people become successful through his simple message–attitude is everything–so it’s no surprise that his family, friends, and clients called him “Mr. Attitude.” He has impacted the lives of thousands through his motivational speaking, corporate training, business consulting, and coaching in the business world.

Bob’s favorite thing to do was spend time with his children and grandchildren, and he loved to teach them about the role attitude plays in life. He also enjoyed writing, gardening, bartering, candle-making, riding his 4-wheeler, watching sunsets, and enjoying God’s beautiful creation wherever his travels took him.

Bob will be greatly missed by his wife, Vicki, of 45 years; son, Joshua; and daughter, Tasha (Nicholas) Roth; grandchildren, Justin (Anna) Roth, Ethan Roth, Alexis Roth, Danielle, Hunter, and Evan Prentice, Wessington; brothers, Tony (Lynn), Green Valley, Ariz., and Scott (Andrea West) Prentice, Venice, Fla.; sister, Sheryl (Glenn) Winningham, Sioux Falls; brother-in-law, Scott (Berta) Ackerson, LaCrosse, Wis.; sister-in-law, Jacki (Wade) Christenson, Mounds View, Minn.

Bob was preceded in death by his parents and his son, Micah.